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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 31 May
The podcast revolution shows no signs of slowing down, so here we list the top ten best podcasts for market research and insight professionals - produced and hosted by insight industry professionals.
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Tags: Market Research Business Strategy

Posted by Christopher Martin on 23 May
Online market research communities (or MROCs) are closed networks of profiled, opted-in research participants who take part in structured and unstructured qualitative research tasks.
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Tags: Community Tools Community Panel Market Research Customer Experience

Posted by Christopher Martin on 10 May
At the Insights Association Spring Event, FlexMR's Chris Martin presented a practical session on how journalistic principles can help market researchers write better, more engaging research reports.
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Tags: Insight Innovation Business Strategy Event Summary

Posted by Christopher Martin on 10 May
Whilst at the Insights Assocaition South East Spring Event, FlexMR Chief Marketing Officer Chris Martin joined a panel of insights leaders to discuss teamwork, collaboration and a building positive company culture.
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Tags: Employee Engagement Business Strategy Event Summary

Posted by Christopher Martin on 10 May
After attending the 2019 Insight Association South East Chapter Meeting for the first time, FlexMR Chief Marketing Officer - Chris Martin - offers his perspective and insight on the event.
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Tags: Insight Innovation Market Research Event Summary