<iframe src="//www.googletagmanager.com/ns.html?id=GTM-KZ2CB3" height="0" width="0" style="display:none;visibility:hidden">

Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Christopher Martin on 10 May
At the Insights Association Spring Event, FlexMR's Chris Martin presented a practical session on how journalistic principles can help market researchers write better, more engaging research reports.
Continue Reading

Tags: Insight Innovation Business Strategy Event Summary

Posted by Christopher Martin on 10 May
Whilst at the Insights Assocaition South East Spring Event, FlexMR Chief Marketing Officer Chris Martin joined a panel of insights leaders to discuss teamwork, collaboration and a building positive company culture.
Continue Reading

Tags: Employee Engagement Business Strategy Event Summary

Posted by Christopher Martin on 10 May
After attending the 2019 Insight Association South East Chapter Meeting for the first time, FlexMR Chief Marketing Officer - Chris Martin - offers his perspective and insight on the event.
Continue Reading

Tags: Insight Innovation Market Research Event Summary

Posted by Christopher Martin on 10 April
The Big Five Personality Traits: Openness, Conscientiousness, Extroversion, Agreeableness, and Neuroticism offer a useful shorthand for marketers and researchers to understand behaviour. But are they still the best way of understanding individual decision making preferences?
Continue Reading

Tags: Infographic Market Research

Posted by Christopher Martin on 21 January
As an industry, we are obsessed – and rightly so – with customer and user experiences; tangible value is gained from improving customer experiences. So why do we not explore participant experiences in the same way? How can we improve the participant experience for better valuable insights?
Continue Reading

Tags: Market Research Customer Experience Business Strategy