--- title: Blog | FlexMR | Chris Martin description: Chris is an experienced executive and marketing strategist in the insight and technology sectors. He also hosts our MRX Lab podcast. --- close ## Ready to level up your insights? Get ready to streamline, scale and supercharge your research. Fill out this form to request a demo of the InsightHub platform and discover the difference insights empowerment can make. A member of our team will reach out within two working days. close ## Cost effective insights that scale Quality insight doesn't need to cost the earth. Our flexible approach helps you make the most of research budgets and build an agile solution that works for you. Fill out this form to request a call back from our team to explore our pricing options. 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[Listen Now](https://resources.flexmr.net/mrx-lab-podcast) - ### Featured Stories - [Specsavers Informs Key Marketing Decisions with InsightHub](https://resources.flexmr.net/specsavers) - [The Coventry Panel Helps Maintain Award Winning CX](https://resources.flexmr.net/coventry-building-society) - [Isagenix Customer Community Steers New Product Launch](https://resources.flexmr.net/isa-insights) - [Curo Engage Residents with InsightHub Community](https://resources.flexmr.net/curo) - [Strategic Thinking](https://blog.flexmr.net/topic/strategic-thinking) / 8 MIN READ ## Great Insight and Communication are Equally Important #### Chris Martin # [Participatory Approaches to Customer Closeness: Ex...](https://blog.flexmr.net/participatory-customer-closeness) Most research still treats customers the way it did twenty years ago: as people we study, not people... [Read more](https://blog.flexmr.net/participatory-customer-closeness) 6 MIN READ #### Dr Katharine Johnson - [Events (1)](https://blog.flexmr.net/topic/events) - [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment) - [Practical Application (179)](https://blog.flexmr.net/topic/practical-application) - [Research Methods (285)](https://blog.flexmr.net/topic/research-methods) - [Strategic Thinking (239)](https://blog.flexmr.net/topic/strategic-thinking) - [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates) - [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends) ### [Great Insight and Communication are Equally Importan...](https://blog.flexmr.net/great-insight-communications) We live in a world saturated with data. Organisations of all kinds boast dashboards, analytics platforms, real-time metrics and rigorous research. Yet the central challenge facing insight teams, is no... [Continue reading](https://blog.flexmr.net/great-insight-communications) 8 MIN READ #### Chris Martin ### [Synthetic Data: What the AI Frontier Means for Marke...](https://blog.flexmr.net/synthetic-data-ai-frontier) Since late 2023, when the buzz of generative AI promise reached its initial peak, a fascinating debate has been taking place within the insight industry. One that has worried just as many researchers ... [Continue reading](https://blog.flexmr.net/synthetic-data-ai-frontier) 10 MIN READ #### Chris Martin ### [Ad Testing Survey Template and Questions](https://blog.flexmr.net/ad-testing-survey-template) Advertising has been an integral part of business strategy for centuries. From the earliest newspaper ads to today's digital campaigns, companies have relied on advertising to connect with their targe... [Continue reading](https://blog.flexmr.net/ad-testing-survey-template) 9 MIN READ #### Chris Martin ### [Retail Journey Evaluation Survey Template and Questi...](https://blog.flexmr.net/retail-journey-evaluation-survey-template) In the ever-evolving landscape of retail, understanding customer experiences has become a pivotal factor in achieving success. Retail journey evaluation surveys have emerged as a potent tool for busin... [Continue reading](https://blog.flexmr.net/retail-journey-evaluation-survey-template) 9 MIN READ #### Chris Martin ### [Net Promoter Score (NPS) Template and Questions](https://blog.flexmr.net/nps-survey-template) In the modern market-oriented organisation, understanding customer sentiment and loyalty has become a cornerstone of success. One of the most prominent tools that emerged to measure this aspect is the... [Continue reading](https://blog.flexmr.net/nps-survey-template) 8 MIN READ #### Chris Martin ### [Employee Exit Survey Template and Questions](https://blog.flexmr.net/employee-exit-survey-template) An employee exit survey is used to gather feedback and insights from departing employees about their experiences, reasons for leaving, and suggestions for improvement. It serves as a valuable source o... [Continue reading](https://blog.flexmr.net/employee-exit-survey-template) 7 MIN READ #### Chris Martin ### [Customer Service Feedback Survey Template](https://blog.flexmr.net/customer-service-survey-template) A customer service feedback survey is a structured research tool used to gather valuable insights, opinions, and experiences from customers regarding the quality of a service touchpoint. These surveys... [Continue reading](https://blog.flexmr.net/customer-service-survey-template) 9 MIN READ #### Chris Martin ### [Market Research Recruitment Screener Survey Template](https://blog.flexmr.net/research-screener-survey-template) A market research recruitment screener is a questionnaire used to identify and select potential participants for a market research study, panel or community. A screener is typically a set of questions... [Continue reading](https://blog.flexmr.net/research-screener-survey-template) 7 MIN READ #### Chris Martin ### [Customer Satisfaction (CSAT) Survey Template](https://blog.flexmr.net/customer-satisfaction-survey-template) A customer satisfaction (CSAT) survey is a structured questionnaire or feedback mechanism designed to assess the level of satisfaction or dissatisfaction that customers have with your products, servic... [Continue reading](https://blog.flexmr.net/customer-satisfaction-survey-template) 10 MIN READ #### Chris Martin ### [How to Combine Qualitative and Quantitative Research](https://blog.flexmr.net/combine-qual-quant) Research serves as a crucial tool for expanding our knowledge and understanding of various phenomena in the world. Qualitative and quantitative research are two distinct approaches that have tradition... [Continue reading](https://blog.flexmr.net/combine-qual-quant) 8 MIN READ #### Chris Martin ![](https://www.flexmr.net/skin/images/images-custom/48f118ee-cef9-42d6-b60b-5575d5ac26e3-flexmr_footer.svg) - [Home](https://www.flexmr.net/) - [Contact Us](https://www.flexmr.net/contact/) - [Privacy Policy](https://www.flexmr.net/legal/privacy/) - [Cookie Policy](https://www.flexmr.net/legal/cookies/) - [Terms of Use](https://www.flexmr.net/legal/terms-of-use/) [Follow us on Facebook](https://www.facebook.com/flexmr/) [Follow us on Twitter](https://twitter.com/_flexmr) [Follow us on LinkedIn](https://www.linkedin.com/company/flexmr) [Follow us on YouTube](https://www.youtube.com/c/FlexmrNetOnlineResearch) [![Grit Top 50 Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/44258f4d-7452-40d6-bb23-0e220c8ba21f.png)](https://www.greenbook.org/mr/grit/business-innovation-edition) [![ISO 27001 Alcumus](https://www.flexmr.net/uploads/photo-gallery-include-images/34/fa89f9b3-d866-43b8-8de0-4a052a9053d8.png)](https://www.alcumus.com/en-gb/certification/iso-27001/) [![Cyber Essentials Plus Logo](https://www.flexmr.net/uploads/photo-gallery-include-images/34/cba57df6-75a2-4544-9599-dcc0c2f14b79.png)](https://blog.flexmr.net/hubfs/Public_Files/Other/FlexMR_Cyber_Essentials_Certificate.pdf?__hstc=163229475.dde2c3d212762f49b059c9f62e7537a0.1624542718433.1626339489304.1626701624468.7&__hssc=163229475.2.1626701624468&__hsfp=3142549060) © FlexMR 2021. 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