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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Charles Pearson on 12 March
Building brand loyalty is an objective for most brands, but it still seems to be a point of contention when it comes to how to do that. Customer Community Panels are a secret weapon for brands looking to build loyalty through market research, but this is largely due to a lack of awareness.
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Tags: Insight Innovation Customer Experience Business Strategy

Posted by Charles Pearson on 30 October
Community Panels are valuable research platforms for businesses looking to make better informed, customer-centric decisions. But how is value defined in this circumstance, and how do community panels prove their value?
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Tags: Community Panel Market Research Business Strategy

Posted by Charles Pearson on 31 August
Not only have UK customer experience excellence scores dropped to a record low, they now also lag way behind the US. How has this happened? And how can it be fixed? Our Senior VP discusses and demystifies the customer insight solutions.
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Tags: Community Panel Innovation Customer Experience

Posted by Charles Pearson on 31 August
Automation is on the rise in the access panel market leaving providers vying for position. Charles Pearson, formerly of Research Now, shares his top tips for cultivating competitive edge.
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Tags: Panel Tools Customer Satisfaction Insight Innovation

Posted by Charles Pearson on 31 August
Perspectives from the front line: Market research industry guru Charles Pearson talks insight agency management and shares his top tips for sourcing the right online research software provider.
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Tags: Customer Satisfaction Community Panel Insight Innovation