---
title: Blog | FlexMR | Charles Pearson
description: With 30 years of US & UK research experience, Charles has held senior positions at Research Now, Ipsos, IRI, Nielsen and comScore.
---

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 8 MIN READ

## Customer Community Panels: The Secret to Building Brand Loyalty

#### Charles Pearson

# [Participatory Approaches to Customer Closeness: Ex...](https://blog.flexmr.net/participatory-customer-closeness)

Most research still treats customers the way it did twenty years ago: as people we study, not people...

[Read more](https://blog.flexmr.net/participatory-customer-closeness)

 6 MIN READ

#### Dr Katharine Johnson

- [Events (1)](https://blog.flexmr.net/topic/events)
- [Insights Empowerment (38)](https://blog.flexmr.net/topic/insights-empowerment)
- [Practical Application (179)](https://blog.flexmr.net/topic/practical-application)
- [Research Methods (285)](https://blog.flexmr.net/topic/research-methods)
- [Strategic Thinking (239)](https://blog.flexmr.net/topic/strategic-thinking)
- [Survey Templates (7)](https://blog.flexmr.net/topic/survey-templates)
- [Tech & Trends (397)](https://blog.flexmr.net/topic/tech-trends)

### [Customer Community Panels: The Secret to Building Br...](https://blog.flexmr.net/community-panels-building-brand-loyalty)

Online customer community panels have moved from an emerging technology to the mainstream. And yet, despite this, they are still not fully embraced for the rich source of insight that they are. Many s...

[Continue reading](https://blog.flexmr.net/community-panels-building-brand-loyalty)

 8 MIN READ

#### Charles Pearson

### [Demonstrating the Value of a Community Panel](https://blog.flexmr.net/demonstrating-community-panel-value)

Community panels have been around for close to 20 years and have only grown in popularity as more companies recognise the importance of talking with their customers on a regular basis in order to make...

[Continue reading](https://blog.flexmr.net/demonstrating-community-panel-value)

 8 MIN READ

#### Charles Pearson

### [Customer Experience Ratings in Decline - Customer Pa...](https://blog.flexmr.net/customer-experience-ratings-in-decline-customer-panels-to-the-rescue)

A recent Research Live headline grabbed my attention, it read “UK Customer Experience Drops to Record Low” and was referring to KPMG Nunwood’s recent annual survey in which they calculated each brand’...

[Continue reading](https://blog.flexmr.net/customer-experience-ratings-in-decline-customer-panels-to-the-rescue)

 6 MIN READ

#### Charles Pearson

### [How Can Access Panel Providers Add Value in an Incre...](https://blog.flexmr.net/how-can-access-panel-providers-add-value-in-an-increasingly-automated-market)

Fueled by the rapid advancements in software and Internet technology, we find ourselves in a digital era whereby everyone wants everything faster, better and cheaper. This certainly holds true for the...

[Continue reading](https://blog.flexmr.net/how-can-access-panel-providers-add-value-in-an-increasingly-automated-market)

 9 MIN READ

#### Charles Pearson

### [Choosing the Right Digital Research Provider: 6 Top ...](https://blog.flexmr.net/choosing-the-right-digital-research-provider-6-top-tips)

With a wealth of experience in the market research industry directing operations across numerous prevalent agency side brands, Charles Pearson, our Senior VP, has seen it all. Among his many historic ...

[Continue reading](https://blog.flexmr.net/choosing-the-right-digital-research-provider-6-top-tips)

 7 MIN READ

#### Charles Pearson

### [Does Your Boardroom Need More Market Research?](https://blog.flexmr.net/boardroom-market-research)

There is a perception that market research has, over time, lost its place in the boardroom. However, that is not the case. Market research has, and always will, play a role - even if that role could b...

[Continue reading](https://blog.flexmr.net/boardroom-market-research)

 6 MIN READ

#### Charles Pearson

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