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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Charles Pearson on 30 October
Community Panels are valuable research platforms for businesses looking to make better informed, customer-centric decisions. But how is value defined in this circumstance, and how do community panels prove their value?
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Tags: Business Strategy Market Research Community Panel

Posted by Charles Pearson on 31 August
Not only have UK customer experience excellence scores dropped to a record low, they now also lag way behind the US. How has this happened? And how can it be fixed? Our Senior VP discusses and demystifies the customer insight solutions.
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Tags: Innovation Community Panel Customer Experience

Posted by Charles Pearson on 31 August
Automation is on the rise in the access panel market leaving providers vying for position. Charles Pearson, formerly of Research Now, shares his top tips for cultivating competitive edge.
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Tags: Insight Innovation Panel Tools Customer Satisfaction

Posted by Charles Pearson on 31 August
Perspectives from the front line: Market research industry guru Charles Pearson talks insight agency management and shares his top tips for sourcing the right online research software provider.
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Tags: Community Panel Insight Innovation Customer Satisfaction

Posted by Charles Pearson on 31 August
Does your boardroom need more market research? Find out how you can leverage key insights to make more informed, competitive decisions - and the role research plays in generating this.
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Tags: Business Strategy Market Research