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Insight Blog

Read the latest thinking from the crossroads of marketing, insight and technology.

Posted by Mayra Munguia on 18 September
Real-time and Agile research techniques are both used extensively within market research. But what is the difference and when should researchers use them? This blog simply explains each technique and the benefits they provide.
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Tags: Agile Customer Experience Research in Society

Posted by Emily James on 06 September
Market Research is widely regarded as one of the most ethically challenging industries, especially since organisations misuse market research data to reach their own objectives. This blog explains how can we identify when we are being manipulated rather than persuaded.
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Tags: Customer Satisfaction Insight Innovation Research in Society

Posted by Christopher Martin on 03 September
Making good decisions is an integral part of a successful business. What are the impacts of incorporating qual and quant data into the decision-making processes, and how can this be done?
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Tags: Insight Innovation

Posted by Emily James on 03 September
Nobody likes negative feedback, however, without it how can we improve? Here are some strategies for accepting negative feedback and using it to drive change for the better.
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Tags: Customer Satisfaction Insight Innovation Research in Society

Posted by Dorota Rewinska on 03 September
Gathering Big Qual online has many benefits, but often results in a lot of data. How do we overcome barriers such as this in order to effectively analyse Big Qual and gain the important relevant insight?
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Tags: Community Panel Insight Innovation